The Goldwater Institute Infographics

Goal: Convey GW’s initiatives.

In the summer of 2023 I moved to Phoenix, AZ for an internship with the Goldwater Institute. Here I developed digital marketing materials that highlighted ongoing litigation efforts as well as policy initiatives.

GW Graphics

My primary role at GW was to research and develop infographics that conveyed the ongoing efforts of GW’s legal and public policy arms. Additionally, I would conduct research on adjacent think tanks, do content assessments of GW’s various channels, and ideate on content creation and re-purposing.

Content Repurposing

At GW, I was first exposed to intentional content repurposing. With this, we were able to utilize already existing campaigns of the past and apply them to current initiatives.

These experiences with social media development helped me better understand the use of content types such as videos, infographics, graphic carousels and how to relate them to existing or developing media such as blog posts, podcasts, and news features.
At GW I employed various graphic design types to showcase the initiatives of our firm. The three shown here include a stand alone post, a carousel based on a news feature, and a video graphic for a podcast appearance.
At GW I employed various graphic design types to showcase the initiatives of our firm. The three shown here include a stand alone post, a carousel based on a news feature, and a video graphic for a podcast appearance.
At GW I employed various graphic design types to showcase the initiatives of our firm. The three shown here include a stand alone post, a carousel based on a news feature, and a video graphic for a podcast appearance.